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identi searching for cats' tails

identi, one of the UK’s longest established pet microchipping services, is launching a competition to recognise and celebrate the resilience of cats.

The search is running throughout June, National Microchipping Month (NMM), to highlight the importance of microchipping pet cats, which becomes compulsory in England on the 10th. To enter, says the firm, vet professionals should provide identi with a real-life story about a cat that has used up either one or several of its nine lives and amazes with its ‘tail’ of survival. The winning vet professional will be awarded a Yorkshire Rose Hamper for their practice worth £99.95.

identi has a range of support materials available for identichip clients to help vet professionals answer queries on microchipping and the ‘pet protection journey’. These include a social media toolkit and a Practice Pet Protection Pack, which is available in digital or hard copy formats and includes client leaflets. Eligible practices can also take advantage of a buy one box, get one free offer on identichip’s microchip range.

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